Amrita University has distributed essential seaweed farming equipment to 115 women as part of its ‘Blue is the New Pink’ initiative, a flagship campaign launched in 2024.
The project, spearheaded by Ammachi Labs and the Center for Women Empowerment and Gender Equality (CWEGE), aims at redefining the role of women in marine conservation and sustainable livelihoods, positioning them as key drivers of climate resilience and economic independence. As part of this mission farming equipment was given to women across five villages — Sambai, Olaikuda, Thirupalikudi, Thondi, and Soliyakudi in Ramanathapuram district. This initiative, under the Seaweed Cultivation Training Project launched in 2023, provides women with the skills, tools, and market access needed to establish eco-friendly marine enterprises.
“With over 64 women already trained in seaweed cultivation, the initiative is making tangible progress. This month, several women successfully harvested and processed over 1,500 kg of cultivated seaweed, securing buyers from marine-based industries and organic product manufacturers. The project has also received a prestigious grant, further strengthening its mission to integrate women into sustainable ocean-based industries,” said the officials.
The latest distribution provided life jackets, underwater goggles, fishnets, ropes, knives, and other essential tools to improve safety and efficiency. “Building on previous successes, including a record-breaking 1,290 kg seaweed harvest in April 2024, this initiative reinforces Amrita University’s commitment to women’s empowerment, ocean conservation, and economic resilience. As global demand for seaweed-based products continues to grow, the ‘Blue is the New Pink’ initiative not only secures financial independence for women but also promotes sustainable marine farming practices for a greener future,” they said.
Published – March 16, 2025 06:27 pm IST
