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The cult-favorite Bogg Bag has some serious competition, and it’s hiding in plain sight on Amazon. Shoppers are sprinting to scoop up this viral Simple Modern tote, and we totally get the hype. It’s spacious, waterproof and ridiculously cute. Plus, it’s currently 30% off, making it the perfect time to upgrade your beach bag before summer hits.
Whether you’re headed to the pool or packing for a weekend trip, this bag checks all the boxes: it’s durable, wipeable and big enough to carry basically everything (yes, even your oversized Stanley cup). With over 2,000 five-star ratings and tons of chic colors to choose from, it’s giving Bogg vibes without the Bogg price — and honestly? We might like it even more.
Get the Simple Modern Extra-Large Beach Bag for $53 (originally $75) on Amazon!
Shoppers are obsessed with how spacious the bag is. “It holds everything we need for the beach with room to spare: beach towels, snacks, books, sunscreen, and shells,” one reviewer shared. “The pocket is so nice for holding your lip sunscreen, keys, and cell phone too!”
Choose from three sizes: medium, large and extra large (all three sizes are on sale right now). It’s made with a lightweight, waterproof and easy-to-clean EVA material. Inside, you’ll find a detachable water-resistant pocket. Outside, there’s a treaded, non-slip bottom so the bag won’t slide around on wet surfaces. It’s also tip-proof and sturdy enough to stand upright — without being overly heavy or bulky.
Even if you’re not beach-bound, this bag hauls groceries like a pro and can be stashed in the car for tossing in last-minute weekend essentials. We even spotted teachers raving about how convenient it is for toting supplies to and from the classroom.
The straps easily fold down into the bag, which shoppers love. “What sold me was that the straps fold down so easily, which makes it so much more functional to me. The bag is very lightweight and comfortable to carry — I’m looking forward to using this all summer,” one shopper raved. Many shoppers find the straps even more comfortable to wear than the Bogg bag because they stay in place without slipping or twisting.
We’re obsessed with all 22 colors this bag comes in. Grab it while it’s hot — and while it’s still on sale!
Get the Simple Modern Extra-Large Beach Bag for $53 (originally $75) on Amazon!
